777ag Privacy Policy

This Privacy Policy ("Policy") applies to all personal data collected and processed by the 777ag platform, accessible at 777ag.pro, in connection with the provision of online casino, sports betting, live dealer, and related gaming services to players located in Pakistan and other permitted territories. By registering an account on 777ag.pro or by continuing to use the Platform, you acknowledge that you have read, understood, and agreed to this Policy.

In this Policy, "777ag", "we", "us", and "our" refer to the operator of the 777ag Platform. "Player", "you", and "your" refer to any individual who accesses, registers on, or otherwise interacts with the 777ag Platform. "Personal Data" means any information that identifies or can reasonably identify you as an individual.

1 Data Controller

777ag is the data controller in respect of the personal data collected through the 777ag.pro Platform. As data controller, 777ag determines the purposes for which and the means by which your personal data is processed. 777ag operates under an international gaming licence and is subject to the data protection and privacy obligations imposed by that licence's regulatory framework.

2 Data We Collect

777ag collects personal data from you in the following categories, depending on how you interact with the Platform:

2.1 Registration Data

When you create a 777ag account, we collect your full legal name, date of birth, residential address (including city — for example Karachi, Lahore, Islamabad, or Faisalabad), email address, and mobile number. This information is required to create and administer your account.

2.2 Identity Verification (KYC) Data

To comply with our international gaming licence obligations and applicable anti-money laundering requirements, we collect copies of government-issued identity documents (such as CNIC or passport), proof of address documents, and, where required, source-of-funds documentation. KYC data is processed only for verification and regulatory compliance purposes.

2.3 Financial & Payment Data

When you make a deposit or withdrawal, we collect transaction records including the payment method used (JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, or Raast), transaction amounts in PKR, timestamps, and reference numbers. We do not store full payment credentials such as PINs or full account numbers in plain text.

2.4 Gaming Activity Data

We collect records of all bets placed, games played, bonus offers claimed, and wagering activity conducted through your 777ag account. This data is used for account management, bonus administration, responsible gaming monitoring, and regulatory reporting.

2.5 Technical & Device Data

We automatically collect certain technical data when you access the Platform, including your IP address, device type, browser type and version, operating system, screen resolution, session duration, pages visited, and click-path data. This data is collected for security, fraud prevention, and platform optimisation purposes.

2.6 Communication Data

If you contact 777ag support via live chat, email, or any other channel, we retain records of those communications — including chat transcripts, email correspondence, and any attachments — for quality assurance, training, and dispute resolution purposes.

3 Purpose & Legal Basis

777ag processes your personal data for the following purposes, each of which is supported by a corresponding legal basis:

• Account Registration & Management — Processing is necessary for the performance of the contract between you and 777ag (i.e., your account agreement and the Terms and Conditions).
• KYC & AML Compliance — Processing is necessary for compliance with legal obligations imposed by 777ag's gaming licence and applicable anti-money laundering regulations.
• Payment Processing — Processing is necessary for the performance of the contract to execute your deposit and withdrawal instructions in PKR.
• Responsible Gaming Monitoring — Processing is carried out in the substantial public interest and is required under 777ag's licensing conditions to identify and assist players who may be experiencing gambling-related harm.
• Fraud Prevention & Security — Processing is in 777ag's and its players' legitimate interests to prevent fraud, money laundering, and unauthorised account access.
• Customer Support — Processing is necessary for the performance of the contract and is in 777ag's legitimate interests to maintain quality support records.
• Marketing Communications — Where you have given explicit consent, 777ag processes your contact details to send you promotional communications including Eid, Ramadan, and PSL seasonal offers. You may withdraw this consent at any time (see Section 8).
• Platform Analytics & Improvement — Processing is in 777ag's legitimate interests to maintain, improve, and secure the Platform for all players.

4 Data Sharing

777ag does not sell, rent, or trade your personal data to any third party for their own commercial purposes. We may share your personal data only in the following limited circumstances:

4.1 Payment Service Providers

We share transaction data with your chosen payment service provider (JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, or Raast) to the extent necessary to process your deposit or withdrawal. These providers operate under their own privacy policies and are not permitted to use your data for any purpose other than processing your transaction.

4.2 Identity Verification Providers

777ag may engage third-party KYC and identity verification service providers to assist with the verification of identity documents submitted during the KYC process. These providers process your data under strict contractual terms and may only use it for the purpose of verification on 777ag's behalf.

4.3 Gaming Software and Technology Providers

The games and platform technology offered via 777ag may be powered by licensed third-party software providers. These providers may receive limited technical data (such as game session tokens and anonymised play data) necessary to deliver the game service. They do not receive your full personal profile.

4.4 Regulatory and Legal Authorities

777ag may disclose personal data to its licensing authority, financial intelligence units, law enforcement agencies, or other regulatory bodies where disclosure is required by law, court order, or the conditions of 777ag's gaming licence. 777ag will notify you of any such disclosure to the extent permitted by applicable law.

4.5 Professional Advisers

777ag may share personal data with its legal advisers, auditors, or insurers where necessary in connection with a legal claim, regulatory matter, or business operation. All such parties are bound by confidentiality obligations.

5 Data Retention

777ag retains personal data only for as long as necessary to fulfil the purpose for which it was collected, or as required by applicable law and licensing obligations. The following general retention periods apply:

• Account and Registration Data — Retained for the duration of your account relationship with 777ag, and for a minimum of five (5) years following account closure, in accordance with AML and gaming licence retention requirements.
• KYC and Identity Documents — Retained for a minimum of five (5) years from the date of verification, or longer if required by 777ag's licensing authority.
• Financial Transaction Records — Retained for a minimum of five (5) years from the date of each transaction.
• Gaming Activity Logs — Retained for the duration of the account relationship plus three (3) years following account closure, subject to any longer regulatory requirement.
• Support Communications — Retained for three (3) years from the date of the communication, unless the communication relates to a dispute or legal matter, in which case it is retained until the matter is fully resolved.
• Marketing Consent Records — Retained for the period of your consent plus two (2) years to demonstrate compliance with consent obligations.

Upon expiry of the applicable retention period, 777ag will securely delete or anonymise your personal data in accordance with its data disposal procedures.

6 Security Measures

777ag implements a layered set of technical and organisational security measures to protect your personal data against unauthorised access, loss, destruction, alteration, or disclosure. These measures include, but are not limited to:

• Encryption — All data transmitted between your device and the 777ag Platform is encrypted using TLS (Transport Layer Security). Sensitive data at rest is encrypted using AES-256 or equivalent standards.
• Access Controls — Access to personal data within 777ag's systems is restricted on a strict need-to-know basis. All staff with access to personal data are subject to confidentiality obligations and regular security training.
• Two-Factor Authentication — 777ag offers two-factor authentication (2FA) for player accounts to reduce the risk of unauthorised account access. Players are strongly encouraged to enable 2FA in their account settings.
• Fraud Detection — 777ag operates automated fraud detection systems that monitor account activity for signs of unauthorised access, unusual transaction patterns, and other indicators of potential fraud or money laundering.
• Third-Party Security Audits — 777ag's platform and security infrastructure are subject to periodic independent security assessments.

7 Cookies & Tracking Technologies

777ag uses cookies and similar tracking technologies on the 777ag.pro Platform to enable core functionality, improve user experience, and support security operations. The following categories of cookies are used:

• Strictly Necessary Cookies — Required for the Platform to function. These cookies enable session management, login state, and security functions. They cannot be disabled without impacting Platform functionality.
• Functional Cookies — These cookies remember your preferences (such as language settings and display preferences) to provide a more personalised experience.
• Analytics Cookies — 777ag uses anonymised analytics data to understand how players interact with the Platform, which pages are most visited, and where players encounter difficulties. This data helps us improve the Platform. Analytics cookies do not identify you personally.
• Security Cookies — Used to detect and prevent fraudulent activity, multiple account creation, and other security threats.

You may manage cookie preferences through your browser settings. Please note that disabling strictly necessary cookies will impair your ability to use the 777ag Platform. 777ag does not use third-party advertising or tracking cookies to serve targeted advertisements.

8 Marketing Communications

777ag may send you promotional communications — including details of bonus offers, seasonal promotions (such as Eid ul-Fitr, Eid ul-Adha, and Ramadan campaign offers), PSL cricket betting specials, and new game announcements — via email or SMS to the contact details registered on your account. We will only send you marketing communications where you have given your explicit consent to receive them.

You may withdraw your consent to receive marketing communications at any time by:

• Clicking the unsubscribe link included in any marketing email;
• Updating your notification preferences in your 777ag account settings; or
• Contacting 777ag support via live chat or email at [email protected].

Withdrawal of marketing consent does not affect the lawfulness of any processing carried out prior to withdrawal. Please allow up to 5 business days for unsubscribe requests to take full effect across all communication channels.

9 Minors & Age Restriction

The 777ag Platform is strictly for individuals aged 21 years or older. 777ag does not knowingly collect personal data from any person under the age of 21. If you are under 21, you must not register on or use the 777ag Platform.

If 777ag becomes aware that personal data has been collected from an individual under the age of 21, we will take immediate steps to:

• Close the relevant account;
• Delete all personal data collected from or about that individual from our active systems;
• Void all transactions and forfeit any balance associated with the underage account;
• Report the incident to our licensing authority as required by our gaming licence conditions.

If you are a parent or guardian and believe that a person under 21 has registered on the 777ag Platform, please contact us immediately at [email protected] so that we can take appropriate action promptly.

10 Your Data Rights

Subject to applicable law and 777ag's regulatory obligations, you have the following rights in respect of your personal data held by 777ag:

To exercise any of the above rights, please contact 777ag's support team via live chat or at [email protected]. We will verify your identity before processing any data rights request and will respond within 30 calendar days. In complex cases, this period may be extended by a further 30 days, in which case we will notify you of the extension and the reason for it.

Please note that certain rights may be subject to limitations where 777ag is required to retain or process your data to comply with its gaming licence obligations, AML requirements, or applicable law. Where we are unable to fulfil a request in full, we will explain the reason for any limitation in our response.

11 International Data Transfers

As an internationally licensed gaming operator, 777ag may transfer certain categories of your personal data to processors or sub-processors located outside Pakistan. Such transfers may occur where 777ag engages third-party KYC providers, gaming software suppliers, or data hosting infrastructure located in other jurisdictions.

Where such transfers take place, 777ag ensures that appropriate safeguards are in place to protect your personal data to a standard equivalent to that required under 777ag's licensing framework. Applicable safeguards may include:

• Standard contractual clauses agreed between 777ag and the receiving party;
• Transfers to jurisdictions that have been assessed as providing an adequate level of data protection;
• Binding corporate rules or equivalent internal data protection frameworks where the recipient is part of a recognised group structure.

You may request further information about the specific safeguards in place for any particular international data transfer by contacting 777ag support.

12 Complaints

If you are not satisfied with the way 777ag has handled your personal data or responded to a data rights request, you have the right to lodge a complaint. 777ag encourages you to contact us in the first instance so that we may attempt to resolve your concern directly:

• Live Chat: Available 24/7 on the 777ag Platform — average response time 3–5 minutes, Urdu and English available.
• Email: [email protected]

If your complaint is not resolved to your satisfaction through 777ag's internal process, you may escalate your complaint to the data protection supervisory authority relevant to 777ag's licensing jurisdiction, in accordance with the procedures published on our About Us page.

13 Changes to This Policy

777ag reserves the right to update or amend this Privacy Policy from time to time. Material changes to this Policy will be communicated to registered players via the email address on file or via a prominent notice on the 777ag.pro Platform at least seven (7) days before the changes take effect. The "Last Reviewed" date at the top of this Policy will be updated each time it is revised. Your continued use of the Platform following the effective date of any amendment constitutes your acceptance of the revised Policy.

14 Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or the way 777ag processes your personal data, please reach out through any of the following channels:

• Live Chat: Available 24/7 via the 777ag.pro Platform — Urdu and English supported, including during Ramadan and Eid holidays.
• Email: [email protected] (plain text — not a clickable link)